Erin LeCount is staking her claim as one of alt-pop’s most thrilling new auteurs. The 23-year-old singer, songwriter, and producer has released her latest single, “DON’T YOU SEE ME TRYING?,” the newest preview of her forthcoming EP PAREIDOLIA, due February 27 via Atlantic Records.
Entirely self-written and self-produced, the track finds LeCount operating in the charged space between art-pop and baroque-pop — a collision of heavy synth bass, frenzied live strings, and fractured vocal chops that feels both sonically soaring and emotionally spiraling. Lyrically, it’s a raw meditation on self-sabotage, relapse, and the strange euphoria of courting your own downfall.
The song follows previous singles “I BELIEVE,” “MACHINE GHOST,” and “808 HYMN,” all of which will appear on PAREIDOLIA, an EP LeCount describes as a portrait of a “downward spiral” told through a distorted, unreliable narrator. The project takes its name from the psychological phenomenon of seeing meaning in random patterns — a fitting framework for music that feels intentionally warped, intense, and hyper-introspective.
LeCount is currently wrapping her first U.S. tour with two nights at Los Angeles’ The Roxy this week, after the initial run sold out in under a week and prompted additional dates in New York and L.A. Meanwhile, her earlier single “I BELIEVE” has already surpassed 1.5 million global streams, and she’s been named BBC Radio 1’s Future Artist of the Month for February.
With PAREIDOLIA on the horizon and a growing international profile, LeCount is shaping up to be one of the most compelling — and meticulously crafted — new voices in alternative pop.
